Marketing

CBS News: “How to become a guru”

Posted by on Apr 12, 2013

CBS News: “How to become a guru”

If you’re a professional looking to define or improve your role among your peers and in the marketplace, CBS News offers five great pieces of advice: 1. Define your brand. Gurus need a topic. After all, few people become gurus in multiple unrelated areas. Anne Lamott writes fascinating fiction, but it’s her writing on religion that gets her invited to churches — which then become packed with adoring fans. What topic can you own? Ideally, it’s one that’s broad, but...

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